E-commerce refers to transactions conducted through the internet. It allows consumers to electronically exchange goods and services with no barriers of time or distance. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

WMS offers three levels of e-commerce plans:

** WMS' shopping cart includes unlimited categories, products, manufacturers, product reviews/ratings, multiple tax rates, related products suggestions, shipping weight calculator, discount-enabled, printable invoices, and sales reports.

SEO, or Search Engine Optimization, is, essentially, trying to get better natural or "organic" rankings from search engines. It is Google's (and other search engines such as Yahoo or Bing) responsibility to match the user with content most applicable to their search. Many things come into play that ultimately determine your rank on the list, including how long your web site has been around (your longevity), how many other websites link to your website (your credibility), how much traffic your site has, and, of course, the content on your site, which is where SEO is most important.

In order to optimize a site, you have to figure out what you want to optimize around, your keywords - what you would expect your clients to search in order to find you (your name, product, etc). Once you have chosen your keywords, the next step is to refine your list based on "competitiveness". For example, choosing a keyword such as "internet" may best describe you, but you are competing with millions of other people who have chosen to optimize around that keyword. The more specific you are in describing your content, the more likely you are to land visitors who are (1) actually looking for you, and (2) will stay once they found you.

Now that you have chosen your keywords, these need to be coded into your site from the beginning. From the selection of your domain name, to the naming of your files, to filling in your html tags, these keywords are vital to your customers finding you!

SEO and keyword placement will only get you so far in search engine rankings. Luckily, you can always pay for your spot. Google Adwords lets you take those same keywords that you researched and capitalized on from an SEO standpoint, and buy ad space. The effect of buying ad space is two-fold: (1) It gets you content-appropriate traffic, and (2) It drives up your organic search engine rank by increasing the amount of traffic that goes through your site. So even when you stop paying for ads, your search engine ranking will still remain higher than it would have been otherwise.

Of course, Google is not the only place to go for ad space. There are a multiple of other places to go such as Yahoo, Facebook, or....the entire internet..... And there are other ways of going about advertising, such as joining an affiliate network - or even creating one!! Opportunities for getting yourself seen are everywhere....and are only worth something if you have a strong, professional website supporting it.